Brad Bogolea, Mirza Shah, & Jeff Gee
Simbe is building the physical AI infrastructure layer for global retail, transforming store shelves from blind spots into real-time, data-driven environments.
Retail has digitized everything around the store — supply chain, e-commerce, and point of sale — but the shelf itself has remained largely invisible. This gap limits shelf execution, distorts inventory accuracy, and constrains growth across digital and physical channels.
Simbe solves this by creating a system of record for the physical store.
Simbe’s Store Intelligence™ platform uses computer vision, AI, and autonomous robotics to digitize shelves at scale — capturing real-time data on product availability, pricing, placement, and conditions. This “ground truth” enables retailers to operate with precision, rather than assumption.
“Simbe’s physical AI platform is transforming retail’s operating model as it powers global commerce in the $45T industry, while solving $2.5T in annual losses from mismanaged inventory, and creating a better experience for retailers, store associates, and customers alike.”
Co-Founder and CEO, Simbe Robotics
Brad Bogolea
